LinkedIn 4 $uccess Newsletter

LinkedIn 4 $uccess Newsletter

How To Increase Sales From Your LinkedIn Content

The 4-Step AIDA Model For Structuring LinkedIn Posts

Mathew Warboys's avatar
Mathew Warboys
Feb 26, 2025
∙ Paid

You might have heard of the AIDA Model in marketing (Attention, Interest, Desire, and Action)—as the 4 steps needed for taking potential customers all the way through the sales funnel to a sales conversion.

This model can also be used in LinkedIn Content Creation—particularly for structuring an individual post in accordance with sound psychological princ…

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